
In short: Taylor Sheridan’s commercial for Fritos is pretty much perfect. From vague statements about how cowboys are fueled by salty corn chips to celebrating how the legacy of the fried snack is directly tied to the American identity, only an auteur like Sheridan could create such a roaring and self-assured commercial. It also helps that Sam Elliott was brought on board to give the ad just the extra little Sheridan edge. This, however, isn’t the first time Sheridan has teamed up with the Frito-Lay corp.
In Summer 2023, Sheridan’s Paramount-backed franchise collaborated with the company to create a limited edition run of “Yellowstone”-inspired packaging. The iconic Fritos flavor remained the same, but the packaging of the limited edition products featured several cowboys. The collab was done to promote a contest where fans could win a trip to Montana. With the latest ad, Fritos and Sheridan are taking their creative relationship to the next level.
With “Yellowstone” on track to wrap up, Sheridan is cooking up a sequel series, which is set to feature Matthew McConaughey in a lead role, as well as another prequel, “1944.” And who knows, maybe we’ll get more Sheridan x Frito collabs in the future? Or, perhaps, Sheridan could go through the Frito-Lay archives and find another snack, like Funyuns, to give the cowboy treatment?
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